Social media users fracture into tribes, but social media ecosystems
are globally interconnected technically, socially, culturally, and
economically. At the crossroads, Huatong Sun, author of
_Cross-Cultural Technology Design_, presents theory, method, and case
studies to uncover the global interconnectedness of social media
design and reorient universal design standards. Centering on the
dynamics between structure and agency, Sun draws on practice theories
and transnational fieldwork and articulates a critical design
approach. The "CLUE2 (CLUE squared)" framework extends from situated
activity to social practice, and connects macro institutions with
micro interactions to redress asymmetrical relations in everyday
life.Why were Japanese users not crazed about Facebook? Would Twitter
have had been more successful than its copycat Weibo in China if not
banned? How did mobilities and value propositions play out in the
competition of WhatsApp, WeChat, LINE, and KakaoTalk for global
growth? Illustrating the cultural entanglement with a relational view
of design, Sun provides three provocative accounts of cross-cultural
social media design and use. Concepts such as affordance, genre, and
uptake are demonstrated as design tools to bind the material with the
discursive and leap from the critical to the generative for culturally
sustaining design.Sun calls to reshape the crossroads into a design
square where differences are nourished as design resources, where
diverse discourses interact for innovation, and where alternative
design epistemes thrive from the local. This timely book will appeal
to researchers, students, and practitioners who design across
disciplines, paradigms, and boundaries to bridge differences in this
increasingly globalized world.
Les mer
Produktdetaljer
ISBN
9780190845605
Publisert
2020
Utgiver
Vendor
Oxford University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter