The Good Research Guide by bestselling author Martyn Denscombe has established itself as THE introductory book on the basics of social research. It provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies.
This brand new fifth edition has been thoroughly updated and revised throughout and includes new material on: The use of social media in research, including guidelines on the use of social networking sites
More on internet research and how to run online surveys
How to conduct systematic literature reviews
Getting good response rates to a survey
Writing research reports
Research ethics
Retaining the clear, friendly and practical approach that has made the book a must for student researchers, the new edition includes many helpful learning features such as "at a glance" summaries in "Key Points" boxes, helpful "Checklists" to guide good practice and handy "Link-ups" between key topics across the book.
Every chapter provides up-to-date further reading lists to help you develop your knowledge and research skills.
This is an invaluable resource for anyone conducting social research across all business, health, education and other social science disciplines.
"This is the best guide for anyone undertaking research. Topics are very comprehensive yet easy to understand. Great examples and checklists to help put theory into practice."
Ann Gavells
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Focuses on the basics of social research. This book provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies.
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Introduction
PART 1 STRATEGIES FOR SOCIAL RESEARCH
1. Surveys
2. Sampling
3. Case Studies
4. Experiments
5. Ethnography
6. Phenomenology
7. Grounded Theory
8. Action Research
9. Systematic Reviews
10. Mixed Methods
PART 2 METHODS OF DATA COLLECTION
11. Questionnaires
12. Interviews
13. Observation
14. Documents
PART 3 DATA ANALYSIS
15. Quantitative data
16. Qualitative data
PART 4 CONTEXT
17. Research Ethics
18. Research Reports
References
Index
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Produktdetaljer
ISBN
9780335264704
Publisert
2014-08-16
Utgave
5. utgave
Utgiver
Vendor
Open University Press
Vekt
1 gr
Høyde
229 mm
Bredde
154 mm
Dybde
22 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
376
Forfatter