This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography, the computer and digital technology. With over 800 illustrations fully integrated with the text, this indispensable account is uniquely clear, comprehensive and absorbing.
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A revised and expanded history surveying a vast range of media and including the technologically induced changes in graphic design since 1990. Starting with posters, advertising and corporate identity, it charts the development of word and image up to and including the impact of digital technology.
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From graphic art to design 1890 to 1914; the Avant-garde and the origins of Modernism 1914-1940; national tendencies until 1940; the designer and the art director; variants of Modernism in Europe; psychedelia, protest and new techniques of the late 1960s; new waves - electronic technology; 1990 and beyond.
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'Essential and affordable reading for students, designers and historians ... considered, well-informed and imaginative' - The Eye
'The best introduction [to the subject] yet written' i-D

Produktdetaljer

ISBN
9780500203477
Publisert
2001-08-20
Utgiver
Vendor
Thames & Hudson Ltd
Vekt
490 gr
Høyde
210 mm
Bredde
150 mm
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter

Biographical note

Richard Hollis is a writer and lecturer mainly on design history.