Graphic Design Theory

Heftet / 2012 / Engelsk

Produktdetaljer

ISBN13
9780500290491
Publisert
2012
Utgiver
Vendor
Thames & Hudson Ltd
Aldersnivå
01, G
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
256
Vekt
1050 gr
Høyde
270 mm
Bredde
210 mm
Se alle
Forfatter

Graphic Design Theory

Heftet / 2012 / Engelsk
This is one of two books in 'Design in Context', a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.
Les mer
Focuses on the needs of contemporary students of graphic design. This title includes topics such as: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design.
Les mer
Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action * 2 The Nature of Representation: What and How Things Mean * 3 The Dimensions of Context * Part 2: Theory from 1900 to the Present: * 4 The Language of the Visual World * 5 Modernism: The Utopian Vision * 6 Post-Modernism: Reading the World as Texts * 7 A New Paradigm: Designing Experiences, Not Objects
Les mer
A vital textbook for students that explores the complex theories underpinning contemporary graphic design
Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.
Les mer
Nettpris:
414,-
Levering 3-20 dager

Produktdetaljer

ISBN13
9780500290491
Publisert
2012
Utgiver
Vendor
Thames & Hudson Ltd
Aldersnivå
01, G
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
256
Vekt
1050 gr
Høyde
270 mm
Bredde
210 mm
Se alle
Forfatter