Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution.

01. graphic print production 8 The Graphic Print Production Flow 16 What Affects Costs? 23 Choosing a Service provider 25 Planning Graphic Print Production 02. the computer 30 The Computer 31 What Makes a Computer Fast? 33 The Monitor 36 Software 38 Storage Media 42 Communication 43 Network 47 The Internet 49 Transferring Files 03. color management 53 What is Color? 54 The Eye and Color 54 RGB: Additive Color Mixing 56 CMYK: Subtractive Color Mixing 58 Pantone and HKS: Two Spot Color Systems 61 Why Are the Colors Never Right? 61 CIE: A Device Independent Color System 62 RGB Color Standards 67 Color Management Systems 68 How the ICC Profile Works 73 Creating Effective Color Management 74 Color Management in Practice 75 Color Conversion 80 Problems with Color Management 04. digital images 84 Object Graphics 86 Pixel Graphics 86 Color Modes 92 Resolution 93 File Formats 100 Compression 103 Digital Cameras 110 Digital Photography 113 Scanners 119 Scanning Images 05. image editing 128 What is a Good Image? 129 Discussing Image Quality and Images 130 Proofing Images 140 Adjusting Images 156 Retouch and Photoshop Tools 165 Naming and Tagging 166 Adjusting the Image for Printing and the Web 168 Editing Images Effectively 06. layout 174 Layout Work 176 Text Manuscript 177 Mounting Text 180 Typefaces, Fonts, and Typography 184 Font File Formats and Functions 187 Pitfalls with Fonts 189 Images in Layout 190 Mounting Images 193 Color in Layout 197 Pitfalls in Managing Colors 199 Pitfalls in the Layout Work 203 Proofing 207 Proofs 209 Sending Documents to Print 211 Structuring and Archiving a guide to graphic print production | 5 07. prepress 216 Postscript 219 PDF 227 JDF: Job Definition Format 230 Adjusting for Printing 239 Proofing and Contract Proofs 246 Imposition 250 Halftone Screening 08. paper 266 Coated or Uncoated 266 Matte/Silk or Glossy 267 Wood-free pulp and Wood-pulp 267 Paper or Cardboard 267 Plastics and Foils 268 Paper Format 270 Basis/Substance Weight 270 Density and Bulk 271 Surface Smoothness and Formation 271 Brightness and Whiteness 271 Opacity 272 Grain Direction 273 Dimensional Stability 273 Strength 274 Age-Resistant and Archival Paper 274 Choosing a Paper 279 Paper and the Environment 282 Handling of the Paper 284 What Paper is Made Of 09. printing 292 Different Printing Techniques 292 Xerography 298 Inkjet 301 Sublimation 303 Offset 318 Letterpress 320 Screen Printing 322 Gravure Printing 325 Flexographic Printing 329 Print Makeready 330 Checking Prints 336 Printing Inks and Environmental Issues 10. finishing and binding 342 Different Types of Finishing and Binding 342 Before Finishing and Binding 344 Varnishing 344 Lamination 345 Foiling 345 Embossing 345 Cropping 346 Die-cutting 347 Punching 347 Folding 349 Creasing 350 Signatures and Sheet Order 351 Metal Stitching 352 Spiral Bindings 353 Glue Binding 353 Thread Sewing 354 Thread Sealing 354 Covering 356 Casing in 11. glossary 359 A 361 B 362 C 367 D 370 E 371 F 373 G 374 H 375 I 378 J 378 K 378 L 380 M 381 N 382 O 383 P 388 Q 388 R 390 S 395 T 397 U 398 V 398 W 399 X 399 Z

The fully revised edition of the most comprehensive and up-to-date reference on print production All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. A practical reference to keep at your fingertips, this new edition: Covers the entire production process, from conception to manufacturing to archivingCovers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color managementIs full color throughout, with updated images and screenshotsIncludes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.