As you are reading this, you are finding yourself in the ubiquitous
public sphere that is the Web. Ubiquitous, and yet not universally
accessible. This volume addresses this dilemma of the public sphere,
which is by definition open to everyone but in practice often excludes
particular groups of people in particular societies at particular
points in time. The guiding questions for this collection of articles
are therefore: Who has access to the public sphere? How is this access
enabled or disabled? Under what conditions is it granted or withheld,
and by whom? We regard the public sphere as the nodal point for the
discourses of business, politics and media, and this basic assumption
is also s reflected in the structure of the volume. Each of these
three macro-topics comprises chapters by international scholars from a
variety of disciplines and research traditions who each combine
up-to-date overviews of the relevant literature with their own
cutting-edge research into aspects of different public spheres such as
corporate promotional communication, political rhetoric or genre
features of electronic mass media. The broad scope of the volume is
perhaps best reflected in a comprehensive discussion of communication
technologies ranging from conventional spoken and written formats such
as company brochures, political speeches and TV shows to emerging ones
like customer chat forums, political blogs and text messaging. Due to
the books' wide scope, its interdisciplinary approach and its clear
structure, we are sure that whether you work in communication and
media studies, linguistics, political science, sociology or marketing,
you will find this handbook an invaluable guide offering state-of-the
-art literature reviews and exciting new research in your field and
adjacent areas.
Les mer
Produktdetaljer
ISBN
9783110198980
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
De Gruyter Mouton
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter