This Handbook meets the challenges that globalization poses to sociolinguistic theory by investigating key issues relating to language use and development. Comprising 36 chapters written by leading international scholars, this volume brings together new research in the field and maps out new areas for future research.

List of Illustrations viii Acknowledgments x Introduction: Sociolinguistics in the Global Era 1 Nikolas Coupland Part I Global Multilingualism, World Languages, and Language Systems 29 1 Globalization, Global English, and World English(es): Myths and Facts 31 Salikoko S. Mufwene 2 Language Systems 56 Abram De Swaan 3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77 Tove Skutnabb-Kangas and Robert Phillipson 4 World Languages: Trends and Futures 101 Ulrich Ammon 5 Language Policy and Globalization 123 Thomas Ricento 6 Panlingual Globalization 142 Jonathan Pool 7 The Spread of Global Spanish: From Cervantes to reggaeton 162 Clare Mar-Molinero 8 New National Languages in Eastern Europe 182 Brigitta Busch Part II Global Discourse in Key Domains and Genres 201 9 Localizing the Global on the Participatory Web 203 Jannis Androutsopoulos 10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232 Theo van Leeuwen and Usama Suleiman 11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255 Adam Jaworski and Crispin Thurlow 12 Globalization and Language Teaching 287 David Block 13 Discursive Constructions of Global War and Terror 305 Adam Hodges 14 Has God Gone Global? Religion, Language, and Globalization 323 Annabelle Mooney Part III Language, Values, and Markets under Globalization 347 15 Language as Resource in the Globalized New Economy 349 Monica Heller 16 Language and Movement in Space 366 Jan Blommaert and Jie Dong 17 Indexing the Local 386 Barbara Johnstone 18 Ecolinguistics and Globalization 406 Arran Stibbe 19 The Chinese Discourse of Human Rights and Glocalization 426 Shi-Xu 20 Meanings of 'Globalization': East and West 447 Peter Garrett 21 Languages and Global Marketing 475 Helen Kelly-Holmes Part IV Language, Distance, and Identities 493 22 Shadows of Discourse: Intercultural Communication in Global Contexts 495 Claire Kramsch and Elizabeth Boner 23 Unraveling Post-Colonial Identity through Language 520 Rakesh M. Bhatt 24 At the Intersection of Gender, Language, and Transnationalism 540 Ingrid Piller and Kimie Takahashi 25 Globalization and Gay Language 555 William L. Leap 26 Metroethnicities and Metrolanguages 575 John C. Maher 27 Popular Cultures, Popular Languages, and Global Identities 592 Alastair Pennycook 28 Global Representations of Distant Suffering 608 Lilie Chouliaraki 29 Global Media and the Regime of Lifestyle 625 David Machin and Theo van Leeuwen Index 644

Overall, The Handbook of Language and Globalization succeeds in providing the reader with insightful analysis at the intersection of language and globalization. With its broad scope and inclusion of useful research topics, the volume can be considered as an open gate for a wider field of study and research in sociolinguistics. It also provides a stimulating and complex picture of the state of theory and practice in the area of language and globalization. (Linguist, 18 October 2012) An enlightening and engaging collection by eminent international scholars. A major resource for the study of theoretical and pragmatic approaches to Global English, including concerns about marginalization and murder of languages. Braj B.Kachru, Professor Emeritus, University of Illinois This Handbook provides a fascinating exposition of the complex, multidimensional nature of globalization as it pertains to the world's languages. Coupland has marshalled authors at the forefront of their fields who offer a diversity of approaches and do not flinch from disputes and challenging questions. I suspect that this book will transform the discourse on globalization within linguistics and will impel a reconsideration of whether linguistic diversity is inevitably impacted by global processes. Margaret Florey, Resource Network for Linguistic Diversity