Get your idea off the ground. You’ve got a great idea that will
increase revenue or boost productivity—but how do you get the buy-in
you need to make it happen? By building a business case that clearly
shows your idea’s value. That’s not always easy: Maybe you’re
not sure what kind of data your stakeholders will trust. Or perhaps
you’re intimidated by number crunching. The HBR Guide to Building
Your Business Case, written by project management expert Raymond
Sheen, gives you the guidance and tools you need to make a strong
case. You’ll learn how to: Spell out the business need for your idea
Align your case with strategic goals Build the right team to shape and
test your idea Calculate the return on investment Analyze risks and
opportunities Present your case to stakeholders
Les mer
Produktdetaljer
ISBN
9781633690035
Publisert
2017
Utgiver
Vendor
Harvard Business Review Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter