Fahrenheit 212 founder Mark Payne reveals how to explore every potential idea with the end goal in mind-bringing an innovative product to market in a way that will transform a company's business and growth.

[A] very readable and insightful book. Payne presents a good selection of models and tools, along with some well-chosen case studies that will help innovators. - The Irish TimesA superb new analysis of 21st-century innovation. Mark Payne is able to take us on a journey that might mean you could collect the pot of gold at the end of the rainbow. - E&T MagazineEmbraces the beauty of the tension between 'money' and 'magic' in order to have bold ideas that make it from the Post-it note to the street to the balance sheet. - Nesta - the UK's innovation foundationCertainly provides food for thought. Focusing on ideas that have a chance of becoming real is more important than ever. Payne s volume makes pertinent reading. - Professional EngineeringInnovation expert Mark Payne presents new, real and valuable ideas about creativity. Anyone who is innovating should read Payne's manual and pay attention to his multilevel, practical and useable 'Money & Magic' model. - getAbstractThis book is about ensuring that your initiatives and your vision come to life. If you consider yourself an innovator, you ll draw a massive amount of inspiration from How to Kill a Unicorn. - NZ BusinessPraise for Fahrenheit 212 The World's Hottest Innovation Factory: The epicentre of innovation - EsquireA white-hot idea factory - Business Week