In a world of increasingly sophisticated customer needs, innovation is
becoming central to corporate growth and prosperity, and is being
recognised as a source of vitality and competitive advantage. What do
we mean by innovation, and what must companies do to leverage it
in order to support their short-term objectives and long-term
strategies?
This book attempts to answer these questions by progressively building
up a common understanding of innovation and creativity, positioned
strategically against business needs, and exploited through innovation
frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are
introduced to aid understanding and provide insights across many
industries and business scenarios.
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Produktdetaljer
ISBN
9780273746058
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter