What is innovation? How is innovation used in business? How can we use
it to succeed? Innovation, the ways ideas are made valuable, plays an
essential role in economic and social development, and is an
increasingly topical issue. Over the last 150 years our world has hit
an accelerated rate of transformation. From aeroplanes to television
and penicillin, and from radios to frozen food and digital money, the
fruits of innovation surround us. This Very Short Introduction looks
at what innovation is and why it affects us so profoundly. It examines
how it occurs, who stimulates it, how it is pursued, and what its
outcomes are, both positive and negative. Considering innovation
today, and discussing future disruptive technologies such as AI, which
have important implications for work and employment, Mark Dodgson and
David Gann consider the extent to which our understanding of
innovation has developed over the past century and how it might be
used to interpret the global economy. ABOUT THE SERIES: The Very Short
Introductions series from Oxford University Press contains hundreds of
titles in almost every subject area. These pocket-sized books are the
perfect way to get ahead in a new subject quickly. Our expert authors
combine facts, analysis, perspective, new ideas, and enthusiasm to
make interesting and challenging topics highly readable.
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Produktdetaljer
ISBN
9780192558619
Publisert
2019
Utgave
2. utgave
Utgiver
Vendor
OUP Oxford
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter