More than a decade ago, Clayton Christensen's breakthrough book _The
Innovator's Dilemma_ illustrated how disruptive innovations drive
industry transformation and market creation. Christensen's research
demonstrated how growth-seeking incumbents must develop the capability
to deflect disruptive attacks and seize disruptive opportunities.
In _The Innovator's Guide to Growth_, Scott Anthony, Mark Johnson,
Joseph Sinfield, and Elizabeth Altman take the subject to the next
level: implementation. The authors explain how to create this crucial
capability for unlocking disruption's transformational power.
With a foreword by Christensen, this book provides a set of
market-proven tools and approaches to innovation that have been honed
through fieldwork with innovative companies like Procter & Gamble,
Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The
book shows you how to:
FOLLOW A MARKET-PROVEN PROCESS -- so your company can reliably create
blockbuster businesses
CREATE STRUCTURES, SYSTEMS, AND METRICS -- so the disruptive
innovations that will power your firm's future growth receive the
funding and personnel needed to succeed
CREATE A COMMON LANGUAGE OF DISRUPTIVE INNOVATION -- so managers can
reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps
necessary to benefit from disruption -- instead of being eclipsed by
it.
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Produktdetaljer
ISBN
9781422146033
Publisert
2014
Utgiver
Vendor
Harvard Business Review Press
Språk
Product language
Engelsk
Format
Product format
Digital bok