In this versatile and engaging textbook the authors integrate diverse, global examples with coverage of all key topics to produce the most practical and multi-perspective international business environment textbook. Case studies on Google, Oxfam, and Netflix, as well as coverage of the latest developments in globalization, Trump's presidency, and emerging markets showcase the realities of business today and ensure students have the grounding they need to effectively explore and analyse the issues facing organizations globally. Students are supported in their learning with chapter summaries, diagrams, and a comprehensive glossary, but also challenged by counterpoint boxes, learning tasks, and review questions in every chapter, encouraging critical thinking and research skills. Even with its comprehensive breadth of coverage, The International Business Environment remains concise and accessible through use of the PESTLE framework to steer its analysis. Now in its fourth edition, this book is the ideal companion to any international business environment course. This book is accompanied by a range of supporting online resources: For students: Multiple-choice questions A glossary Library of video links Web exercises Web links Additional economic resources For lecturers PowerPoint slides Answers to review questions Answers to case study questions Extended case studies Figures and tables from the book
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The most multi-perspective, succinct, and applied guide to international business environments.
Part One: Global Context1. Globalization by Leslie Hamilton2. The Global Economy by Steve Gregory3. Analysing Global Industries by Leslie Hamilton4. The Global Business Environment by Leslie Hamilton5. Corporate Social Responsibility by Philip Webster6. Assessing Country Attractiveness by Philip WebsterPart Two: Global Issues7. The Social-Cultural Framework by Leslie Hamilton8. The Technological Framework by John Bratton and Kirsteen Grant9. The Political Environment by Neil Barnett10. The Legal Environment by Leslie Hamilton11. The Financial Framework by Leslie Hamilton12. The Ecological Environment by Dorron Otter
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'Provides a wide-ranging introduction to important issues in the international business environment, enabling students to explore contemporary business challenges and opportunities in an engaging format'.
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''Provides a wide-ranging introduction to important issues in the international business environment, enabling students to explore contemporary business challenges and opportunities in an engaging format'.' (Dr Shane Hamilton, University of York) ''It is very resourceful and highly recommendable'.' (Dr Ya-Ping Yin, University of Hertfordshire)
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Produktdetaljer

ISBN
9780198804291
Publisert
2018
Utgave
4. utgave
Utgiver
Vendor
Oxford University Press
Vekt
1021 gr
Høyde
247 mm
Bredde
189 mm
Dybde
21 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
488