"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions
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Preface Part I Overview 1. Internationalization of Retailing 2. Strategic Retail Expansion 3. Location Factors 4. Culture and Consumer Behavior 5. Developing and Emerging Countries 6. Licensing, Franchising, and Strategic Alliances 7. Multinational Markets Part II Retailing in the America 8. The United States 9. Canada, Mexico, Central America and the Caribbean 10. South America Part III Retailing in Europe, Asia, Africa, Australia and the Middle East 11. Europe and Russia 12. The Middle East and Africa 13. Asia, Australia, and Oceania Part IV The Future of International Retailing 14. Prognosis for the Future Glossary Bibliography Index
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I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it’s very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students.
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A complete overview of global retail strategies and environments for key countries, including China, the United States, Japan, Germany, the United Kingdom, and more.
Streamlined coverage in 14 chapters ensures topics can be covered in a single term or semester

Produktdetaljer

ISBN
9781501323751
Publisert
2018-03-08
Utgave
3. utgave
Utgiver
Vendor
Fairchild Books
Vekt
896 gr
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt

Biographical note

Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA. Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.