Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
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Gives students an understanding of how the mass media operates in our society and the profound ramifications of media messages in the areas of politics, news and advertising. Sixth edition includes thoroughly updated coverage, including the internet's role in media, politics and advertising.
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1. The Media: An Introduction.
2. What Is News?
3. News as Persuasion.
4. Influencing the News Media.
5. Ratings and Revenues.
6. What Is Advertising?
7. Persuasion through Advertising.
8. Influencing Advertisers.
9. How to Influence the Media.
10. Political versus Product Campaigns.
11. News and Advertising in the Political Campaign.
12. The Internet.
Index.
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1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. 12. The Internet. Index.
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Produktdetaljer
ISBN
9780534559380
Publisert
2005-07-25
Utgave
6. utgave
Utgiver
Vendor
Wadsworth Publishing Co Inc
Vekt
612 gr
Høyde
233 mm
Bredde
190 mm
Dybde
15 mm
Aldersnivå
01, 05, G, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
384