The third edition of this successful textbook is a comprehensive,
rigorous survey of the major topics in the field of behavioral
economics. Building on the strengths of the second edition, it offers
an up-to-date and critical examination of the latest literature,
research, developments and debates in the field. Offering an
inter-disciplinary approach, the authors incorporate psychology,
evolutionary biology and neuroscience into the discussions. And,
ultimately, they consider what it means to be 'rational', why we so
often indulge in 'irrational' and self-harming behavior, and also why
'irrational' behavior can sometimes serve us well. A perfect book for
economics students studying behavioural economics at higher
undergraduate level or Master's level. This new edition features: -
Extended material on heuristics and biases, and new material on
neuroeconomics and its applications - A wealth of new topical case
studies, such as voting behavior in Brexit and the Trump election and
the current obesity epidemic - More examples and review questions to
help cement understanding
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Produktdetaljer
ISBN
9781137524133
Publisert
2017
Utgave
3. utgave
Utgiver
Vendor
Bloomsbury Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter