Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
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Preface to Second Edition Introduction Chapter 1. What is Multimodal Analysis? Chapter 2. The Hidden Meanings of Pictures and Images Chapter 3. Modality: Experiencing the World through Images Chapter 4. The meaning of Colour in Visual Design Chapter 5. The Meaning of Typography Chapter 6. Textures and Materiality Chapter 7. Composition and Page Layout Chapter 8. Diagrams and Flowcharts Bibliography Image Index General Index
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[This] second edition evolves as a successful upgrade to the list of currently available introductory books on multimodal analysis that offer ‘toolkits’ with readymade distinctions to be applied to analytical objects ... A light, practical introduction that together with a profound theoretical enlargement on the basis of other works comprises a first springboard to delve into the deeper context of multimodality.
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An accessible and foundational textbook for the study of multimodality in the modern world, now thoroughly revised and updated in a second edition.
The most accessible text on multimodality on the market, fully revised and updated in a new edition

Produktdetaljer

ISBN
9781350069138
Publisert
2020-01-09
Utgave
2. utgave
Utgiver
Vendor
Bloomsbury Academic
Vekt
430 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
256

Biographical note

Per Ledin is Professor in Swedish at Södertörn University, Sweden. David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.