Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.  It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.  It is designed to be a primary text for courses in strategic management and innovation and new product development.  It is written with the needs of both business students and engineering students.
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Preface  vi 1 Introduction  1PART ONE Industry Dynamics of Technological Innovation  13 2 Sources of Innovation  153 Types and Patterns of Innovation  434 Standards Battles and Design Dominance  675 Timing of Entry  89PART TWO Formulating Technological Innovation Strategy  1076 Defining the Organization’s Strategic Direction  109 7 Choosing Innovation Projects  129 8 Collaboration Strategies  153 9 Protecting Innovation  183PART THREE Implementing Technological Innovation Strategy  209 10 Organizing for Innovation  21111 Managing the New Product Development Process  235 12 Managing New Product Development Teams  265 13 Crafting a Deployment Strategy  283
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Produktdetaljer

ISBN
9781260565799
Publisert
2019-02-28
Utgave
6. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
454 gr
Høyde
226 mm
Bredde
175 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
370

Forfatter

Biographical note

Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations