JMP 12 Consumer Research focuses on analyses that help users observe
and predict subject's behavior, particularly those in the market
research field. The Uplift platform predicts consumer behavior based
on shifts in marketing efforts. Learn how to tabulate and summarize
categorical responses with the Categorical platform. Factor Analysis
rotates principal components to help identify which directions have
the most variation among the variables. The book also covers Item
Analysis, a method for identifying latent traits that might affect an
individual's choices. And read about the Choice platform, which market
researchers use to estimate probability in consumer spending.
Les mer
Produktdetaljer
ISBN
9781629594408
Publisert
2017
Utgiver
Vendor
SAS Institute
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter