JMP 12 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.
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Produktdetaljer

ISBN
9781629594408
Publisert
2017
Utgiver
Vendor
SAS Institute
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter