The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup's success' -- Mitchell Kapor, Founder, Lotus Development Corp If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. Starting Lean is today's best practice for innovators. Do yourself a favor and read this book -- Randy Komisar, founding director of TiVo and author of the bestselling The Monk and the Riddle At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business -- Dustin Moskovitz, co-founder of Facebook and Asana Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship -- Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School Business is too important to be left to luck. Eric reveals the rigorous process that trumps luck in the invention of new products and new businesses. ... This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business -- Scott Cook, Founder and Chairman of the Executive Committee, Intuit Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now -- Scott Case, CEO Startup America Partnership