The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of six volumes, is a tribute to James R. Bettman, one of the most prolific contemporary consumer behavior and marketing scholars. James R. Bettman is Burlington Industries Professor of Business Administration at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. He received his BA (Mathematics-Economics) and PhD (Administrative Sciences) from Yale University. Prior to his appointment at Duke, he was on the faculty at UCLA. His research focuses on consumer information processing and decision making, particularly constructive preferences, how decision makers adapt to different situations, effects of emotion and stress on decision making, the role of nonconscious processes in consumer behavior, and how people use consumption in forming identities. His publications include two books, An Information Processing Theory of Consumer Choice and The Adaptive Decision Maker, and a monograph, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice. His research papers (over 120) appear in journals in marketing, consumer research, psychology, management, and neuroscience. He is a member of the editorial review boards for the Journal of Consumer Research and Journal of Consumer Psychology, is an associate editor for the Journal of Marketing Research, and has previously served as co-editor for the JCR, and also as an editor of its monographs. Bettman has been recognized for his PhD mentorship throughout his career, receiving the Duke University Dean’s Award for Excellence in Mentoring in 2006. He has chaired or co-chaired 40 PhD committees at Fuqua and UCLA. He is a Fellow of the American Psychological Association, the American Psychological Society, and the Association for Consumer Research. The series is edited by Jagdish N. Sheth who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, Georgia, U.S.A. He is the Past President of the Association for Consumer Research, as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of APA. Professor Sheth is the co-author of the Howard-Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969. This set includes: Volume 1: Consumer Information Processing:  Decision Making  Edited by: John G. Lynch, Jr. Volume 2: Consumer Information Processing: Marketing Applications  Edited by: Mita Sujan Volume 3: Adaptive Decision Making Edited by: John W. Payne Volume 4: Emotion, Adaptive Decision Making and Consumer Behavior Edited by: Mary Frances Luce Volume 5: Recent Work on Consumer Information Processing Edited by: Itamar Simonson Volume 6: Attitude, Identity, and Influence Edited by: Jennifer E. Escalas
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The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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VOLUME 1: CONSUMER INFORMATION PROCESSING: DECISION MAKING - John Lynch Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction – Consumer Information Processing: Decision Making - John Lynch Literature Reviews / Consumer Psychology / Consumer Decision Making - E.J. Johnson and J.W. Payne Memory Factors in Consumer Choice: A Review Consumer Information Acquisition and Search Strategies Consumer Information Processing: What a Long, Strange Trip It′s Been Decision Nets Information Processing Models of Consumer Behavior The Structure of Consumer Choice Processes A Graph Theory Approach to Comparing Consumer Information Processing Models Toward a Statistics for Consumer Decision Net Models Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects Decision Processes Effects of Information Presentation Format on Consumer Information Acquisition Strategies - P. Kakkar Information Format and Choice Task Effects in Decision Making - M. Zins Constructive Processes in Consumer Choice - M. Zins Implications of a Constructive View of Choice for Analysis of Protocol Data: A Coding Scheme for Elements of Choice Processes - C. W. Park Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis - C.W. Park A Functional Analysis of the Role of Overall Evaluation of Alternatives in Choice Processes Perspectives of Other Scholars - Peter Wright, Joe Alba, Dipankar Chakravarti John Lynch interviews - James R. Bettman VOLUME 2: CONSUMER INFORMATION PROCESSING: MARKETING APPLICATIONS Volume Editor - Mita Sujan Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction – Consumer Information Processing: Marketing Applications - Mita Sujan Perceived Risk Perceived Risk and Its Components: A Model and Empirical Test Information Integration in Consumer Risk Perception: A Comparison of Two Models of Component Conceptualization Policy Implications Issues in Designing Consumer Information Environments Cognitive Considerations in Designing Effective Labels for Presenting Risk Information - John W. Payne and R. Staelin Branding Relationship of Information Processing Attitude Structures to Private Brand Purchasing Behavior Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers - Mita Sujan The Effects of Brand Positioning Strategies on Consumers′ Brand and Category Perceptions: Some Insights from Schema Research - Mita Sujan Attributions about Performance and Price-Quality Perceptions Attributions in the Board Room: Causal Reasoning in Corporate Annual Reports - B.A. Weitz Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns - D. Roedder John, and C.A. Scott Covariation Assessment by Consumers - D. Roedder John, and C.A. Scott Covariation Assessment in Rank Order Data - E.H. Creyer, D. Roedder John, and C.A. Scott Information Processing and Selling Effects of Consumer Expectations on Information Processing in Selling Encounters - M. Sujan and H. Sujan Knowledge Structure Differences Between More Effective and Less Effective Salespeople - H. Sujan and M. Sujan Perspectives of Other Scholars - Kevin Keller, Debbie John, Bob Meyer Mita Sujan Interviews - James R. Bettman Interview of James R. Bettman - Mita Sujan VOLUME 3: ADAPTIVE DECISION MAKING Volume Editor - John Payne Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction – Adaptive Decision Making - John Payne Conceptual Frameworks The Adaptive Decision Maker: Effort and Accuracy in Choice - J.W. Payne, and E.J. Johnson Behavioral Decision Research: A Constructive Processing Perspective - J.W. Payne, and E.J. Johnson The Use of Multiple Strategies in Judgment and Choice - J.W. Payne, and E.J. Johnson An Information Processing Perspective on Choice - J.W. Payne, E.J. Johnson and M. F. Luce Behavioral Decision Research: An Overview - J.W. Payne and M. F. Luce A Constructive Process View of Decision Making: Multiple Strategies in Judgment and Choice - J.W. Payne, E. Coupey, and E.J. Johnson Processes of Adaptivity in Decision Making Adaptive Strategy Selection Information Displays and Preference Reversals - E.J. Johnson and J.W. Payne Adaptive Strategy Selection in Decision Making - J.W. Payne, and E.J. Johnson Adapting to Time Constraints - E.J. Johnson and J.W. Payne A Componential Analysis of Cognitive Effort in Choice - E.J. Johnson and J.W. Payne Understanding Contingent Choice: A Computer Simulation Approach - J.W. Payne, E.J. Johnson, and E. Coupey The Impact of Accuracy and Effort Feedback and Goals on Adaptive Decision Behavior - E.H. Creyer, and J.W. Payne Correlation, Conflict, and Choice - E.J. Johnson, M. F. Luce, and J.W. Payne When Time is Money: Decision Behavior Under Opportunity-Cost Time Pressure - J.W. Payne and M. F. Luce Perspectives of Other Scholars - Ziv Carmon, Eric Johnson, Jonathan Levav John Payne Interviews - James R. Bettman Interview of James R. Bettman - John Payne Volume 4: EMOTION, ADAPTIVE DECISION MAKING AND CONSUMER BEHAVIOR Volume Editor - Mary Frances Luce Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction –Emotion, Adaptive Decision Making and Consumer Behavior - Mary Frances Luce Conceptual Frameworks Constructive Consumer Choice Processes - M. F. Luce and J.W. Payne The Impact of Emotional Tradeoff Difficulty on Decision Behavior - M. F. Luce and J.W. Payne Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty - M. F. Luce and J.W. Payne The Emotional Nature of Decision Trade-Offs - M. F. Luce and J.W. Payne The Decision Maker Who Came In from the Cold Emotion and Adaptive Strategy Selection Choice Processing in Emotionally Difficult Decisions - M. F. Luce and J.W. Payne Emotional Trade-off Difficulty and Choice - M. F. Luce and J.W. Payne Coping with Unfavorable Attribute Values in Choice - M. F. Luce and J.W. Payne Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics - M. F. Luce and J.W. Payne Sources of Consumers’ Stress and Their Coping Strategies - H. Sujan, M. Sujan, and T. Verhallen Effects of Discrete Emotions on Consumer Behavior Appraising the Appraisal-Tendency Framework - L. A. Cavanaugh, M. F. Luce, and J. W. Payne The Effects of Nonconsciously Priming Emotion Concepts on Behavior - Y. Zemack-Rugar, and G. Fitzsimons Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day - L. A. Cavanaugh, K. M. Cutright, and M. F. Luce Perspectives of Other Scholars - Barbara Kahn, Punam Keller Mary Frances Luce Interviews - James R. Bettman Interview of - James R. Bettman by Mary Frances Luce Volume 5: RECENT WORK ON CONSUMER INFORMATION PROCESSING Volume Editor Itamar Simonson Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction – Recent Work on Consumer Information Processing by Itamar Simonson Conceptual Frameworks Consumer Decision Making: A Choice Goals Approach - M. F. Luce and J.W. Payne Measuring Constructed Preferences: Towards a Building Code - J. W. Payne, and D. A. Schkade Preference Construction and Preference Stability: Putting the Pillow to Rest - M. F. Luce and J.W. Payne Games, Unconscious Thought, and Neural Mechanisms Biased but Efficient: An Analysis of Coordination Facilitated by Asymmetric Dominance - W. Amaldoss, and J. W. Payne Boundary Conditions on Unconscious Thought in Complex Decision Making - J. W. Payne, A. Samper, and M. F. Luce Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making - V. Venkataraman, J.W. Payne, M. F. Luce, and S. A. Huettel Intertemporal Preferences Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences - G. Zauberman, B. Kyu Kim, and Selin A. Malkoc Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences - Selin A. Malkoc and G. Zauberman Perspectives of Other Scholars - Gal Zauberman, Aimee Drolet, Benjamin Rossi Itamar Simonson Interviews - James R. Bettman Interview of James R. Bettman - Itamar Simonson Volume 6: ATTITUDE, IDENTITY, AND INFLUENCE Volume Editor - Jennifer E. Escalas Appendix of Sources Series Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction – Attitude, Identity, and Influence - Jennifer E. Escalas Attitude Models Cognitive Algebra in Multi attribute Attitude Models - N. Capon, R. J. and Lutz Multiattribute Measurement Models and Multiattribute Attitude Theory - N. Capon, R. J. and Lutz Information Processing in Attitude Formation and Change - N. Capon, R. J. and Lutz Autobiographical Memories and Consumer Judgments Autobiographical Memories, Affect, and Consumer Information Processing - H. Baumgarter and M. Sujan Influencing Consumer Judgments via Autobiographical Memories: A Self-Referencing Perspective - M. Sujan and H. Baumgarter Identity Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations - J. E. Escalas You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands - J. E. Escalas Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice - R. Ferraro and B. Shiv Self-Construal, Reference Groups, and Brand Meaning - J. E. Escalas Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link - R. Ferraro and J. E. Escalas Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning - J. E. Escalas Influence Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias - S. L. Wood Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences - R. Tanner, R. Ferraro, T. L. Chartrand, and R. van Baaren The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice - R. Ferraro and T. L. Chartrand Perspectives of Other Scholars - Hal Kassarjian, Rich Lutz, Darren Dahl Jennifer E. Escalas Interviews - James R. Bettman Interview of James R. Bettman - Jennifer E. Escalas
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Produktdetaljer

ISBN
9789351506652
Publisert
2016-12
Utgiver
Vendor
SAGE Publications India Pvt Ltd
Vekt
6230 gr
Høyde
241 mm
Bredde
184 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
2220

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Biographical note

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited. Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award. In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association. Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.