In Major Theories of Media Effects, six major theories of media
effects are thoroughly analyzed and then evaluated to construct a
picture of the current state of knowledge in the scholarly field of
media effects. These six theories are cultivation, agenda setting,
framing, uses and gratifications, social learning, and third person
effect. Each of these six theories is examined in detail using
fourteen analytical dimensions organized into four categories: how the
theory was originally conceptualized, its original components,
patterns of empirical testing of its claims, and how the theory has
developed over time. The theories are then compared and contrasted
along five evaluation dimensions (scope, precision, heuristic value,
empirical validity, and openness), plus one summary evaluative
dimension that compares their overall utility to generating knowledge
about media effects. The insights generated through these analyses and
evaluations are used to address questions such as: "What is a
theory?"; "Who qualifies as a theoretician?"; and, "Within the
scholarly field of media effects, why are there so many theories yet
so little theory usage as foundations for empirical studies?" Concise
and accessible analyses of major media effects theories—alongside
helpful reference lists that handily index important literature in the
field—make Major Theories of Media Effects both a vital reference
for scholars and a valuable textbook for graduate and advanced
undergraduate courses in media studies.
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Produktdetaljer
ISBN
9781433169540
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
Peter Lang Inc., International Academic Publishers
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter