Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice.
The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student
New to the Fifth Edition:
Expanded to include examples from across business and management including Marketing, International Business and PsychologyUp-to-date, international examples and cases from a range of countriesIntroductory chapter looks at writing proposals in detailChapter on the literature review now includes how to critically reviewMove towards new technologies and social media including discussion of wikis and cloud sourcingImproved structure and flow, with three chapters on qualitative methods and three on quantitative methodsAdditional practical exercises which are linked to key research tasks throughout
The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
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Now in its Fifth Edition, this bestselling text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student.
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Chapter 1: Getting Started and Writing the Research Proposal
Chapter 2: Reviewing the Literature
Chapter 3: The Philosophy of Management and Business Research
Chapter 4: Designing Management and Business Research
Chapter 5: Politics, Access and Ethics
Chapter 6: Crafting Qualitative Data through Language and Text
Chapter 7: Crafting Qualitative Data through Observation and Interaction
Chapter 8: Framing and Interpreting Qualitative Data
Chapter 9: Crafting Quantitative Data
Chapter 10: Summarizing and Making Inferences from Quantitative Data
Chapter 11: Multivariate Analysis
Chapter 12: Writing Management and Business Research
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This excellent book provides one of the most comprehensive and hands-on treatises of the entire research process. It views research as craftwork that requires continuous development and perfection of skills. Therefore, this book speaks to a broad audience of both junior and more seasoned researchers in management and business studies. If you have time to read only one book on how to undertake academic research, this is the one! -- Rebecca PiekkariThis excellent book covers the theory and practice of research in an accessible and engaging way, making it the perfect choice for both novice and experienced researchers in the field of business and management -- Dr Lisa Anderson
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Produktdetaljer
ISBN
9781473944497
Publisert
2015-05-12
Utgave
5. utgave
Utgiver
Vendor
SAGE Publications Ltd
Vekt
860 gr
Høyde
265 mm
Bredde
195 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Antall sider
400