Management Information Systems: Managing the Digital Firm plus Pearson MyLab MIS with Pearson eText, Global Edition

Kombinasjonsprodukt / 2019 / Engelsk

Produktdetaljer

ISBN13
9781292296715
Publisert
2019
Utgave
16. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Vekt
1292 gr
Høyde
275 mm
Bredde
215 mm
Tykkelse
20 mm
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Management Information Systems: Managing the Digital Firm plus Pearson MyLab MIS with Pearson eText, Global Edition

Kombinasjonsprodukt / 2019 / Engelsk
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For introductory courses in IS (information systems) and MIS (management information systems).This package includes MyLab. The authoritative, case-based study of IS in business todayManagement Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.Also available with MyLab MISMyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. , who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.Plus, give students anytime, anywhere access with Pearson eTextPearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place - even when offline. For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.
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PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE1. Information Systems in Global Business Today2. Global E-Business and Collaboration3. Information Systems, Organizations, and Strategy4. Ethical and Social Issues in Information SystemsPART II: INFORMATION TECHNOLOGY INFRASTRUCTURE5. IT Infrastructure and Emerging Technologies6. Foundations of Business Intelligence: Databases and Information Management7. Telecommunications, the Internet, and Wireless Technology8. Securing Information SystemsPART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications10. E-commerce: Digital Markets, Digital Goods11. Managing Knowledge and Artificial Intelligence12. Enhancing Decision Making13. Building Systems14. Managing Projects15. Managing Global Systems
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Produktdetaljer

ISBN13
9781292296715
Publisert
2019
Utgave
16. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Vekt
1292 gr
Høyde
275 mm
Bredde
215 mm
Tykkelse
20 mm
Se alle