The easy way to make sense of managerial economics Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving. Managerial Economics For Dummies gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more. Tracks to a typical Managerial Economics courseIncludes easy-to-understand explanations and examplesServes as a valuable classroom supplement If you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.
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Helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.
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Introduction 1 Part I: The Nature of Managerial Economics 9 Chapter 1: Managerial Economics: Taking Care of Business 11 Chapter 2: Supply and Demand: You Have What Consumers Want 23 Chapter 3: Calculus, Optimization, and You 39 Part II: Considering What Side You’re On in the Decision-Making Process 55 Chapter 4: Using the Elasticity Shortcut 57 Chapter 5: Consumer Behavior: A Market for Anything? 73 Chapter 6: Production Magic: Pulling a Rabbit Out of the Hat 91 Chapter 7: Innovation and Technological Change: The Future Is Now 109 Chapter 8: Production Costs: Where Less Is More 121 Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment 137 Chapter 9: Limited Decision-Making in Perfect Competition 139 Chapter 10: Monopoly: Decision-Making Without Rivals 161 Chapter 11: Oligopoly: I Need You 181 Chapter 12: Game Theory: Fun Only if You Win 203 Chapter 13: Monopolistic Competition: Competitors, Competitors Everywhere 223 Chapter 14: Increasing Revenue with Advanced Pricing Strategies 235 Part IV: Anticipating Surprises: Risk and Uncertainty 261 Chapter 15: Risk Analysis: Walking Through the Fog 263 Chapter 16: Using Capital Budgeting to Prepare for the Future 285 Chapter 17: Principal–Agent Issues and Adverse Selection: Can Everyone Agree? 299 Chapter 18: Rules, Rules Everywhere: Government and Managerial Decision-Making 315 Part V: The Part of Tens 333 Chapter 19: Ten Critical Concepts 335 Chapter 20: Ten Managerial Mistakes and How to Avoid Them 343 Index 351
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Learn to: Make sense of complicated business conceptsImprove your critical thinking skillsApply managerial economics to make sound managerial decisions The easy way to make sense of managerial economics Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered. Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determinationWhose side are you on? — make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)Know your rivals — find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)Risky business — discover how to execute your mission and maximize profit in a world of risk and uncertainty Open the book and find: Tips to increase profitInput vs. output and production costs vs. supplyThe lowdown on price discriminationTechniques to help you balance your profit goals with the goals of your employeesManagerial mistakes (and how to avoid them)Critical concepts you'll want to remember
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Produktdetaljer

ISBN
9781118412046
Publisert
2013-03-05
Utgiver
Vendor
For Dummies
Vekt
506 gr
Høyde
234 mm
Bredde
188 mm
Dybde
23 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
384

Forfatter

Biographical note

Robert Graham, PhD, is a Professor of Economics with an extensive administrative background, serving for three-and-a-half years as the Interim Vice President and Dean of Academic Affairs at Hanover College.