Marketing Channel Strategy International Student Edition

Heftet / 2014 / Engelsk
818,-
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Produktbeskrivelse

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience-for you and your students. Here's how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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Detaljer

ISBN13
9781292060460
Format
Product format
Heftet
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Publisert
2014