For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to
successfully market high-tech products. Marketing of
High-Technology Products and Innovations focuses on the unique
marketing challenges that surround high-tech products and service.
This edition retains all the same concepts and materials of previous
editions and includes comprehensive coverage of the latest academic
research and leading-edge business practices. The full text
downloaded to your computer With eBooks you can: search for key
concepts, words and phrases make highlights and notes as you study
share your notes with friends eBooks are downloaded to your computer
and accessible either offline through the Bookshelf (available as a
free download), available online and also via the iPad and Android
apps. Upon purchase, you'll gain instant access to this eBook. Time
limit The eBooks products do not have an expiry date. You will
continue to access your digital ebook products whilst you have
your Bookshelf installed.
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Produktdetaljer
ISBN
9781292054537
Publisert
2013
Utgave
3. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok