For courses in Hospitality Marketing, Tourism Marketing, Restaurant
Marketing, or Hotel Marketing. Marketing for Hospitality and
Tourism, 7th Edition is the definitive source for hospitality
marketing. Taking an integrative approach, this highly visual,
four-colour book discusses hospitality marketing from a team
perspective, examining each hospitality department and its role in the
marketing mechanism. These best-selling authors are known as leading
marketing educators and their book, a global phenomenon, is the
leading resource on hospitality and tourism marketing. The 7th
Edition of this popular book includes new and updated coverage of
social media, destination tourism and other current industry trends,
authentic industry cases, and hands-on application activities. The
full text downloaded to your computer With eBooks you can: search for
key concepts, words and phrases make highlights and notes as you study
share your notes with friends eBooks are downloaded to your computer
and accessible either offline through the Bookshelf (available as a
free download), available online and also via the iPad and Android
apps. Upon purchase, you'll gain instant access to this eBook. Time
limit The eBooks products do not have an expiry date. You will
continue to access your digital ebook products whilst you have
your Bookshelf installed.
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Produktdetaljer
ISBN
9781292156163
Publisert
2016
Utgave
7. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok