_For Principles of Marketing courses that require a comprehensive
text_
HELP STUDENTS LEARN HOW TO CREATE CUSTOMER VALUE AND ENGAGEMENT
In a fast-changing, increasingly digital and social marketplace,
it’s more vital than ever for marketers to develop meaningful
connections with their customers. _Principles of Marketing_ helps
students master today’s key marketing challenge: to create vibrant,
interactive communities of consumers who make products and brands an
integral part of their daily lives. To help students understand how to
create value and build customer relationships, Kotler and Armstrong
present fundamental marketing information within an innovative
customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary
marketing, this edition is packed with stories illustrating how
companies use new digital technologies to maximize customer engagement
and shape brand conversations, experiences, and communities.
MYMARKETINGLAB NOT INCLUDED. Students, if MyMarketingLab is a
recommended/mandatory component of the course, please ask your
instructor for the correct ISBN and course ID. MyMarketingLab should
only be purchased when required by an instructor.
Les mer
Produktdetaljer
ISBN
9781292092713
Publisert
2015
Utgave
15. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter