Marketing Management with MyMarketingLab, Global Edition

Kombinasjonsprodukt / 2015 / Engelsk

Produktdetaljer

ISBN13
9781292092737
Publisert
2015
Utgave
15. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Vekt
1639 gr
Høyde
275 mm
Bredde
220 mm
Tykkelse
20 mm
Se alle

Marketing Management with MyMarketingLab, Global Edition

Kombinasjonsprodukt / 2015 / Engelsk
This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab. Important information for students:You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For undergraduate and graduate courses in marketing management. This package includes MyMarketingLab (TM). The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Personalize learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.
Les mer
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets10. Crafting the Brand Positioning11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Les mer
Nettpris:
1.044,-
Levering 3-20 dager

Produktdetaljer

ISBN13
9781292092737
Publisert
2015
Utgave
15. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
Vekt
1639 gr
Høyde
275 mm
Bredde
220 mm
Tykkelse
20 mm
Se alle