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Marketing, Morality and the Natural Environment

Crane, Andrew
Digital bok / 2013 / Engelsk

Produktdetaljer

ISBN
9781134612741
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Crane, Andrew

Marketing, Morality and the Natural Environment

Crane, Andrew
Digital bok / 2013 / Engelsk
Crane, Andrew
Digital bok / 2013 / Engelsk
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This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Les mer

Relaterte produkter

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Les mer

Produktdetaljer

ISBN
9781134612741
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Crane, Andrew

Relaterte produkter