For undergraduate and graduate courses in marketing research. With a
do-it-yourself, hands-on approach, Marketing Research: An Applied
Orientation illustrates the interaction between marketing research
decisions and marketing management decisions. This text uses a
practical six-step framework for conducting marketing research,
utilising a variety of marketing companies to highlight qualitative
and quantitative research strategies. The 7th Edition provides
current, contemporary, and illustrative material sensitive to user
needs. And with detailed emphasis on how to run the SPSS and SAS
programs, marketing research students obtain the most extensive help
available on this industry. The full text downloaded to your computer
With eBooks you can: search for key concepts, words and phrases make
highlights and notes as you study share your notes with friends eBooks
are downloaded to your computer and accessible either offline through
the Bookshelf (available as a free download), available online and
also via the iPad and Android apps. Upon purchase, you'll gain instant
access to this eBook. Time limit The eBooks products do not have an
expiry date. You will continue to access
your digital ebook products whilst you have your Bookshelf
installed.
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Produktdetaljer
ISBN
9781292265919
Publisert
2019
Utgave
7. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter