Marketing Research with SPSS
Digital bok /
2014
/ Engelsk
Produktdetaljer
ISBN
9780273732280
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major
choices facing Marketing researchers when using SPSS. Although they
may have an understanding of how SPSS works, they may not understand
the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative
marketingresearch data in pracice.
Les mer
Produktdetaljer
ISBN
9780273732280
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok