For undergraduate and postgraduate students taking modules in
Marketing Strategy, Marketing Management and Strategic Marketing
Management. Understand and formulate rigorous marketing strategies
and differential advantage in today’s marketplace Marketing
Strategy and Competitive Positioning, 7th Edition, by Hooley,
Nicoulaud, Rudd and Lee provides a deep understanding of the process
of developing and implementing a rigorous marketing strategy. This
book focuses on competitive positioning and includes in-depth
discussions of the processes used within marketing to achieve
competitive advantage in a business environment - by creating and
sustaining superior performance in the marketplace. The key approach
used in this book is to focus on two central issues in marketing
strategy formulation – the identification of target markets, and the
creation of a differential advantage. In doing so, it recognises the
emergence of potential new target markets born of the recession,
increased concern for climate change and disruption from ongoing
technological advances. It helps you examine ways in which firms can
differentiate offerings through recognition of environmental and
social concerns and innovation. Pearson, the world’s learning
company.
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Produktdetaljer
ISBN
9781292276557
Publisert
2020
Utgave
7. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok