Marketing An Introduction, VangoNotes Audio Study Guide, Complete Book

Lydfil / 2006 / Engelsk

Produktdetaljer

ISBN13
9780132300056
Publisert
2006
Utgave
8. utgave
Utgiver
Vendor
Pearson
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Lydfil
Sider
656
Se alle

Marketing An Introduction, VangoNotes Audio Study Guide, Complete Book

Lydfil / 2006 / Engelsk
Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you're doing--you can study by listening to the following for each chapter of your textbook: * Big Ideas: Your "need to know" for each chapter* Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying* Key Terms: audio "flashcards" to help you review key concepts and terms* Rapid Review: A quick drill session - use it right before your test VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they'reefficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying. VangoNotes.com
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PART I: Defining Marketing and the Marketing ProcessChapter 1. Marketing: Managing Profitable Customer RelationshipsChapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships PART II: Understanding the Marketplace of ConsumersChapter 3. The Marketing EnvironmentChapter 4. Managing Marketing InformationChapter 5. Consumer and Business Buyer Behavior PART III: Designing a Customer-Driven Marketing Strategy and Marketing MixChapter 6. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right CustomersChapter 7. Product, Services, and Branding StrategyChapter 8. New-Product Development and Product Life-Cycle StrategiesChapter 9. Pricing: Understanding and Capturing Customer ValueChapter 10. Marketing Channels and Supply Chain ManagementChapter 11. Retailing and WholesalingChapter 12. Communicating Customer Value: Advertising, Sales Promotion, and Public RelationsChapter 13. Communicating Customer Value: Personal Selling and Direct Marketing PART IV: Extending MarketingChapter 14. Marketing in the Digital AgeChapter 15. The Global MarketplaceChapter 16. Marketing Ethics and Social Responsibility
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Produktdetaljer

ISBN13
9780132300056
Publisert
2006
Utgave
8. utgave
Utgiver
Vendor
Pearson
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Lydfil
Sider
656
Se alle