Denis McQuail′s major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged.

VOLUME ONE: THEORIES, BASIC CONCEPTS AND VARIETIES OF APPROACH The Origins of Individual Media-System Dependency - Sandra J Ball-Rokeach Structural Analysis and Mass Communication - Olivier Burgelin A Cultural Approach to Communication - James W Carey Defining Media Events - Daniel Dayan and Elihu Katz Theories of Communication and Theories of Society - Peter Golding and Grahan Murdock Ideology and Communication Theory - Stuart Hall The Propaganda Model - Edward S Herman A Retrospective The Television Audience - Denis McQuail, Jay G Blumler and J R Brown A Revised Perspective Medium Theory - Joshua Meyrowitz The Mass Society - C Wright Mills The Internet as a Mass Medium - Merrill Morris and Christine Ogan Models of Media Effects - Elizabeth M Perse Distrust of Representation - John Durham Peters Habermas on the Public Sphere Interpersonal Influence in Election Campaigns - John P Robinson Two-Step Flow Hypotheses Communication Research - Karl Erik Rosengren One Paradigm or Four? Social Theory and the Media - J B Thompson Mass Media and the Differential Growth in Knowledge - Phillip J Tichenor, George A Donohue and Clarice N Olien A New Paradigm? - Liesbet Van Zoonen A Conceptual Model for Mass Communication Research - Bruce Westley and Malcolm S MacLean Jr Functional Analysis and Mass Communication - Charles R Wright VOLUME TWO: MEDIA SYSTEMS, ECONOMY, GOVERNANCE AND GLOBALIZATION Beyond Journalism - Jo Bardoel A Profession between Information Society and Civil Society Towards a Theory of Press-State Relations in the US - W Lance Bennett The Third Age of Political Communication - Jay G Blumler and Dennis Kavanagh Influences and Fears Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam Journalistic Codes of Ethics in Europe - Tiina Laitila Levels of Analysis in Mass Media Decision-Making - John Dimmick and Philip Coit The Mythology about Globalization - Majorie Ferguson Media and Political Systems and the Question of Differentiation - Daniel C Hallin and Paolo Mancini Fields of Broadcast Regulation - Wolfgang Hoffmann-Riem Reasons for the US Dominance of the International Trade in Television Programs - Colin Hoskins and Rolf Mirus What Things Regulate - Lawrence Lessig Foundations and Limits of Freedom of the Press - Judith Lichtenberg What Kind of Commodity Is News? - John H McManus A Framework of Principle for Media Assessment - Denis McQuail The Social Responsibility Theory of the Press - Theodore Peterson Research into International TV Flows - Preben Sepstrup The Discourse of Cultural Imperialism - J Tomlinson Media Policy Paradigm Shifts - Jan J Van Cuilenburg and Denis McQuail VOLUME THREE: MEDIA PRODUCTION AND CONTENT The News Factory - Charles R Bantz, Suzanne McCorkle and Roberta C Baade The Hollywood TV Producer - Muriel G Cantor Framing US Coverage of the International News - Robert M Entman Contrasts in Narratives of the KAL and Iran Air Incidents The Structure of Foreign News - Johan Galtung and Mari Holmboe Ruge Explicating Sensationalism in TV News - Maria E Grabe, Shuhua Zhou and Brooke Barnett Content and the Bells and Whistles of Form Press and Television as Opinion Resources in Presidential Campaigns - Doris A Graber Reading Realism - Alice Hall Audiences′ Evaluations of the Reality of Media Texts Quality Assessment of Broadcast Programming - Sakae Ishikawa and Yasuko Muramatsu Professional Models in Journalism - Morris Janowitz The Gatekeeper and the Advocate News as Purposive Behavior - Harvey L Molotch and Marilyn J Lester From the Persian Gulf to Kosovo - Stig A Norstedt et al War Journalism and Propaganda News as a Form of Knowledge - Robert E Park Political Roles of the Journalist - Thomas E Patterson The Ideal Romance - Janice Radway The Roots of a Sociology of News Production - Stephen D Reese and Jane Ballinger Remembering Mr Gates and Social Control in the Newsroom The Product Image - John Ryan and Richard A Peterson The Fate of Creativity in Country Music Song-Writing Prime-Time Television - Stacy L Smith, Amy I Nathanson and Barbara J Wilson Assessing Violence during the Most Popular Viewing Hours Making News by Doing Work - Gaye Tuchman Routinizing the Unexpected A Theory of Evaluative Discourse - Jan J Van Cuilenburg, Jan Kleinnijenhuis and Jan de Ridder Towards a Graph Theory of Journalistic Texts Discourse Analysis - Teun Van Dijk Its Development and Application to the Structure of News Objective News Reporting - Jurgen Westerstahl VOLUME FOUR: AUDIENCES AND EFFECTS OF MASS COMMUNICATION I Am Ashamed to Admit It But I Have Watched Dallas - Pertti Alasuutari The Moral Hierarchy of Television Programmes The Third Person Effect - W Phillips Davison The British, Canadian and US Pornography Commissions and Their Use of Social Research - Edna F Einsiedel Media Discourse and Public Opinion on Nuclear Power - William Gamson and Andre Modigliani The Political Correlates of TV Viewing - George Gerbner et al Seeing Is Remembering - Doris A Graber How Visuals Contribute to TV News Diffusion of News of the Kennedy Assassination - Bradley S Greenberg Practising Embodiment - Joke Hermes Reality, Respect and Issues of Gender in Media Reception News Coverage of the Gulf War and Public Opinion - Shanto Iyengar and Adam Simon A Study of Agenda-Setting, Priming and Framing Five Traditions in Search of the Audience - Klaus B Jensen and Karl Erik Rosengren Patterns of Involvement in Television Fiction - Tamara Liebes and Elihu Katz A Comparative Analysis Interpretative Viewers and Structured Programs - Sonia L Livingstone The Implicit Representation of Soap Opera Characters The Social Uses of Television - James Lull The Agenda-Setting Function of the Press - Maxwell E McCombs and Donald L Shaw The Future of the Mass Audience - W Russell Neumann The Theory of Public Opinion - Elisabeth Noelle-Neumann The Concept of the Spiral of Silence Marketing Communication and the Hierarchy of Effects - Michael L Ray Communication and Development - Everett M Rogers The Passing of the Dominant Paradigm Ritualized and Instrumental Television Viewing - Alan M Rubin A Theory of TV Program Choice - James G Webster and Jacob J Wakshlag From the Boob Tube to the Black Box - W Gill Woodall, Dennis K Davis and Haluk Sahin TV News Comprehension from an Information Processing Perspective