This study presents a research perspective which conceives of "media use" as "social action" in a comprehensive manner. It contributes not only to a critical discussion of the MASA approach, but should help to reopen and renew debate concerned with how audiences make use of media.
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Social action perspectives in mass communication research - an introduction; media use as social action - a theoretical perspective; methodological considerations in studying media use; information needs - problems, interests and consumption; heavy viewing as social action; nonviewers in the Netherlands; television viewing as social activity; watching foreign TV channels; viewership of information-oriented programmes; issue involvement and attending to TV news; women's use of TV news; recalling TV news reports; information needs of the elderly.
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Produktdetaljer

ISBN
9780861964857
Publisert
1995-07
Utgiver
Vendor
University of Luton Press
Høyde
240 mm
Bredde
170 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
320