Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men’s fashion. With designer and educator Aki Choklat you’ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you’ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
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1. Society, Menswear and Trends 2. Defining Trend Thinking and Concepts 3. Menswear Retail and Trends 4. Trend Details for Business 5. How to Research Trends 6. Application of Trend Data 7. Trends and the Industry Conclusion Bibliography
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Menswear Trends is invaluable because it gives an overview of the art and science of interpreting men’s fashion through the lens of trend.
Analyses and explores the factors that make menswear the most interesting, dynamic and fast-moving sector of today's fashion industry.
Analyses trends in menswear from both design and marketing perspectives, exploring how trends evolve and influence what men actually wear
Each title in the Required Reading Range offers an essential exploration of the subject matter and provides a platform for further exploration of the topics covered. Packed with professional examples they are all fully illustrated with clear diagrams and inspiring imagery.
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Produktdetaljer

ISBN
9781472591715
Publisert
2018-01-11
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
652 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter

Biographical note

Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label.