For courses in the principles of microeconomics. This ISBN is for the bound textbook, which students can rent through their bookstore.   Introduces students to the basic concepts of economics with engaging stories and timely applications Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the authors’ philosophy of using basic concepts of economics to explain a wide variety of relevant, current, and engaging economic applications. The 10th Edition incorporates the latest economic developments and timely applications throughout, such as the opportunity cost of hosting an AirBnB. By making every chapter accessible and applied, students develop an understanding of core principles that they will use as citizens and consumers, now and in their careers.   This title is also available digitally as a standalone Pearson eText, or via MyLab Economics, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. 
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PART 1: INTRODUCTION AND KEY PRINCIPLES Introduction: What Is Economics?The Key Principles of EconomicsExchange and MarketsDemand, Supply, and Market Equilibrium PART 2: A CLOSER LOOK AT DEMAND AND SUPPLY Elasticity: A Measure of ResponsivenessMarket Efficiency and Government InterventionConsumer Choice: Utility Theory and Insights from Neuroscience PART 3: MARKET STRUCTURES AND PRICING Production Technology and CostPerfect CompetitionMonopoly and Price DiscriminationMarket Entry and Monopolistic CompetitionOligopoly and Strategic BehaviorControlling Market Power: Antitrust and Regulation PART 4: EXTERNALITIES AND INFORMATION Imperfect Information: Adverse Selection and Moral HazardPublic Goods and Public ChoiceExternal Costs and Environmental Policy PART 5: THE LABOR MARKET AND INCOME DISTRIBUTION The Labor Market and the Distribution of Income PART 6: THE INTERNATIONAL ECONOMY International Trade and Public Policy
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Details A print text you can rentFulfilled by eCampus.comOption to keep after rental expires
New and updated features of this title An emphasis on core principles UPDATED: Coverage of the latest economic developments, including the continuing changes that the economy has experienced following the worldwide recession of the last decade, bring students up to speed on what’s happening at home and globally. Concepts that connect to students’ daily lives and careers UPDATED: Chapter-Opening Stories cover timely topics such as solar tax credits, crop insurance and food production, and the effects of craft beer popularity on hop prices.UPDATED: 130 Applications, 18 of which are new to this edition, bring economic concepts to life. These include cutting-edge topics that students will relate to, such as the effect of a VAT tax on French restaurants, the opportunity cost of hosting an AirBnB, or the rationale for shutting down a coal mine. Tools to promote skill development and career awareness UPDATED: End-of-Chapter Critical-Thinking Questions challenge students to think more deeply about the topics and ideas within the chapters.NEW: Economic Logic on the Job boxes discuss how economics promotes the critical-thinking and communication skills that employers are looking for.UPDATED: Examples from real-world business, government and organizations show the practical deployment of economics to all sorts of decisions, imparting critical-thinking skills to workers in all kinds of organizations.
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Produktdetaljer

ISBN
9780135172995
Publisert
2019-02-01
Utgave
10. utgave
Utgiver
Vendor
Pearson
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
448

Biographical note

About our authors

Arthur O’Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his BS in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his PhD in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning teaching awards at both schools. He is the author of the best-selling textbook Urban Economics, currently in its 10th edition, with translations into Russian, Chinese, Korean, Portuguese, Serbian and Greek.

Professor O’Sullivan’s research explores economic issues concerning urban land use, environmental protection, and public policy. His articles have appeared in many economics journals, including the Journal of Urban Economics, Journal of Environmental Economics and Management, National Tax Journal, Journal of Public Economics, and Journal of Law and Economics.

Professor O’Sullivan lives with his family in Portland, Oregon. For recreation, he enjoys hiking, kiteboarding, and squash.

Steven M. Sheffrin is professor of economics and executive director of the Murphy Institute at Tulane University. Prior to joining Tulane in 2010, he was a faculty member at the University of California, Davis, and served as department chairman of economics and dean of social sciences. He has been a visiting professor at Princeton University, Oxford University, London School of Economics, and Nanyang Technological University, and he has served as a financial economist with the Office of Tax Analysis of the United States Department of the Treasury. He received his BA from Wesleyan University and his PhD in economics from the Massachusetts Institute of Technology.

Professor Sheffrin is the author of 10 other books and monographs and over 100 articles in the fields of macroeconomics, public finance, and international economics. His most recent books include Rational Expectations (2nd edition) and Property Taxes and Tax Revolts: The Legacy of Proposition 13 (with Arthur O’Sullivan and Terri Sexton).

Professor Sheffrin has taught macroeconomics and public finance at all levels, from general introduction to principles classes (enrollments of 400) to graduate classes for doctoral students. He is the recipient of the Thomas Mayer Distinguished Teaching Award in economics.

He lives with his wife Anjali (also an economist) in New Orleans, Louisiana, and has 2 daughters who have studied economics. In addition to a passion for current affairs and travel, he plays a tough game of tennis.

Stephen J. Perez is Vice Provost, a professor of economics, and NCAA faculty athletics representative at California State University, Sacramento. After receiving his BA in economics at the University of California, San Diego, he was awarded his PhD in economics from the University of California, Davis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State University, Sacramento, in 2001. He teaches macroeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists.

Professor Perez’s research explores most macroeconomic topics. In particular, he is interested in evaluating the ability of econometric techniques to discover the truth, issues of causality in macroeconomics, and sports economics. His articles have appeared in many economics journals, including the Journal of Monetary Economics; Econometrics Journal; Economics Letters; Journal of Economic Methodology; Public Finance and Management; Journal of Economics and Business; Oxford Bulletin of Economics and Statistics; Journal of Money, Credit, and Banking; Applied Economics; and Journal of Macroeconomics.