Bernheim and Whinston’s Microeconomics focuses on the core principles of the intermediate microeconomic course: individuals and firms making decisions, competitive markets, and market failures. An accessible text that does not require knowledge of calculus, Microeconomics utilizes examples and integrates topics that will stimulate and motivate students. Key advantages of Bernheim and Whinston’s approach are: 1) A fresh, up-to-date treatment of modern microeconomic theory. 2) A clear and engaging writing style, along with innovative pedagogy that provides students with more accessible ways to understand and master difficult concepts. 3) Numerous real-world applications that are closely tied to the theoretical material developed in the text. 4) Teaches students to solve a wide range of quantitative problems without requiring calculus.
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Focuses on the core principles of the intermediate microeconomic course: individuals and firms making decisions, competitive markets, and market failures. This title teaches students to solve a range of quantitative problems without requiring calculus.
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Bernheim and Whinston: Microeconomics Part I: Introduction 1. Preliminaries 2. Supply and Demand 3. Balancing Benefits and Costs Part II: Individual Decision Making IIA: Consumption Decisions 4. Principles and Preferences 5. Constraints, Choices, and Demand 6. From Demand to Welfare IIB: Production Decisions 7. Technology and Production 8. Cost Minimization 9. Profit Maximization IIC: Additional Topics 10. Decisions Involving Time 11. Decisions involving uncertainty 12. Decisions Involving Strategy (Game Theory) 13. Behavioral Economics Part III: Markets IIIA. Competitive Markets 14. Equilibrium and Efficiency IIIB: Imperfectly Competitive Markets 17. Monopoly 18. Pricing 19. Oligopoly 20. Externalities and Public Goods 21. Information and Contracts
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Produktdetaljer

ISBN
9780071277556
Publisert
2008-01-16
Utgiver
Vendor
McGraw Hill Higher Education
Vekt
1428 gr
Høyde
255 mm
Bredde
201 mm
Dybde
30 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet

Biographical note

B. Douglas Bernheim graduated with an A.B. in Economics from Harvard University, summa cum laude and Phi Beta Kappa, in 1979. He entered graduate study at M.I.T. under a National Science Foundation Graduate Fellowship and completed his Ph.D. three years later. He began his academic career at Stanford University and taught there from 1982 to 1987. He left Stanford in 1988 to assume an endowed chair in the Department of Finance at Northwestern University’s J.L. Kellogg Graduate School of Management. In 1990 he moved to Princeton University, where he held an endowed chair in the Department of Economics and also served as the co-director of the Center for Economic Policy Studies. He returned to Stanford in 1994 and is now the Edward Ames Edmonds Professor of Economics. Professor Bernheim’s work has spanned a number of fields, including public economics, political economy, game theory, contract theory, behavioural economics, industrial organization, and financial economics. He is a research associate of the National Bureau of Economic Research, a Senior Fellow of the Stanford Institute for Economic Policy Research (SIEPR), and co-director of SIEPR’s Tax and Budget Policy Program. He is also a former director of the Stanford Institute for Theoretical Economics and co-editor of the American Economic Review. Professor Bernheim’s teaching has included principles of economics, intermediate microeconomics, public economics, microeconomic theory, industrial organization, behavioural economics, and insurance and risk management. Michael D. Whinston is the Robert E. and Emily H. King Professor of Business Institutions in the Department of Economics at Northwestern University. He also holds appointments at Northwestern’s School of Law and its Kellogg Graduate School of Management. Whinston received his B.S. and M.B.A. from the Wharton School at the University of Pennsylvania and his Ph.D. from M.I.T. He taught at Harvard from 1984 to 1997 before moving to Northwestern. His research has covered a variety of topics in microeconomics, including game theory, the design of contracts and organizations, fi rm behaviour in oligopolistic markets, antitrust, and law and economics. He has also conducted empirical research on the airline and pharmaceutical industries, and served as a consultant—for private parties, the government, and the courts—in various antitrust cases. Whinston is a co-author of the leading graduate textbook in microeconomics, Microeconomic Theory (Oxford University Press, 1995), and is also the author of Lectures on Antitrust Economics (MIT Press, 2006). He and Bernheim have collaborated since 1983, and are excited about this opportunity to produce an innovative new microeconomics text for undergraduates.