Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
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Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
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'Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Ron Scollon, Professor of Linguistics, Georgetown
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Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial A new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised Written by two leading visual communication scholars
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Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial

Produktdetaljer

ISBN
9780340608777
Publisert
2001-06-29
Utgiver
Vendor
Hodder Arnold
Vekt
346 gr
Høyde
234 mm
Bredde
156 mm
Dybde
10 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
160

Biographical note

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia