For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.Learn economics through real business examples.The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. And regardless of their future career path opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub students will benefit from understanding the economic forces behind their work.
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Part 1: IntroductionChapter 1: Economics: Foundations and Models Chapter 2: Trade-offs, Comparative Advantage, and the Market System Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Chapter 4: Economic Efficiency, Government Price Setting, and TaxesPart 2: Markets in ActionChapter 5: Externalities, Environmental Policy, and Public Goods Chapter 6: Elasticity: The Responsiveness of Demand and Supply Chapter 7: The Economics of Health Care Part 3: Firms in the Domestic and International EconomiesChapter 8: Firms, the Stock Market, and Corporate Governance Chapter 9: Comparative Advantage and the Gains from International Trade Part 4: Microeconomic Foundations: Consumers and FirmsChapter 10: Consumer Choice and Behavioral Economics Chapter 11: Technology, Production, and Costs Part 5: Market Structure and Firm StrategyChapter 12: Firms in Perfectly Competitive Markets Chapter 13: Monopolistic Competition: The Competitive Model in a More Realistic Setting Chapter 14: Oligopoly: Firms in Less Competitive Markets Chapter 15: Monopoly and Antitrust Policy Chapter 16: Pricing Strategy Part 6: Labor Markets, Public Choice, and the Distribution of IncomeChapter 17: The Markets for Labor and Other Factors of Production Chapter 18: Public Choice, Taxes, and the Distribution of Income
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Produktdetaljer

ISBN
9780273771661
Publisert
2012-02-13
Utgave
4. utgave
Utgiver
Vendor
Pearson Education Limited
Høyde
178 mm
Bredde
127 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Lisensnøkkel fysisk
Antall sider
6