Hallmark features of this title Emphasis on better statistical thinking trains students to apply statistics correctly. Focus on checking assumptions and conditions when using statistical procedures is emphasized throughout.Ethics in Action illustrate the judgment needed in statistical analysis. Questions are included for study and reflection.What Can Go Wrong? equips students with the tools to detect common statistical errors and offers practice in debunking misuses of statistics.Emphasis on graphing and exploring data helps students uncover structures, patterns, and anomalies. This helps them to raise new questions, perform statistical analysis, and make the best business decision.A flexible syllabus allows instructors to select and sequence chapters to suit their needs.

New and updated features of this title An improved organization or "data first" presentation of topics motivates students, providing a foundation in real business decisions on which to build their understanding.A streamlined design clarifies the purpose of each text element.Updated examples reflect the changing world and real-life business challenges: Chapter-Opening Vignettes present scenarios using real-world information and well-known companies such as Amazon, Zillow, Keen Inc., and Whole Foods Market, to illustrate a managerial statistical issue. End-of-Chapter Brief Cases use real data and ask students to investigate a question or make a business decision. More in-depth Case Studies provide realistically large datasets and challenge students to respond to open-ended business questions using the data.An increased focus on central ideas and core material: Influenced by the GAISE 2016 Report, this revision tightens discussions on statistical methods, how to apply them, and the assumptions and conditions that make them work.Updated exercises, applications and examples use real and recent data to tie concepts to the way statistics is used to make better business decisions.Updated Ethics in Action features illustrate the judgment needed in statistical analysis. Questions are included for study and reflection.