Advertisements are often viewed as indices of cultural change, just as
the advertising industry is often imagined as innovative and
transformative. Advancing from an alternative position, which borrows
much from practice-based research, this book instead highlights the
routinisation of practices and representations in advertising. Drawing
extensively from his own study, the author uses Irishness to
investigate the relationship between cultural symbolism in advertising
and the cultural vocabularies of advertising practitioners. While
globalisation and immigration to Ireland have putatively unhinged
taken-for-granted understandings of Irish identity, the author argues
that representations of Ireland and Irishness in the global context
continue to draw from a stock of particularisms and that advertising
practitioners continue to operate with largely essentialist
understandings of culture and identity. As the first of its kind in
Ireland, this book makes a case for renewed attention to advertising
by academic scholars and promotes the benefits of interdisciplinary
research.
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Produktdetaljer
ISBN
9783035300857
Publisert
2018
Utgave
1. utgave
Utgiver
Vendor
Peter Lang Ltd, International Academic Publishers
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter