David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Les mer
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Les mer

Produktdetaljer

ISBN
9781853756153
Publisert
2007-03-01
Utgiver
Vendor
Headline Welbeck Non-Fiction
Vekt
620 gr
Høyde
246 mm
Bredde
186 mm
Dybde
18 mm
Aldersnivå
00, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224

Forfatter

Biographical note

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.