Shortlisted for the Business Book Awards 2022
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
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Marketeers have a critical role to play in solving the great challenges of our time. To understand how, they should read this book.
Sustainable marketing isn't just great for the environment - it also results in a loyal consumer base and a widely respected brand identity. Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
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In contrast to the overcrowded market of theory-based academic titles on sustainable marketing, Sustainable Marketing is an accessible and approachable guide, providing an engaging mix of practical advice, case studies and research.
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Produktdetaljer
ISBN
9781472979131
Publisert
2021-01-21
Utgiver
Vendor
Bloomsbury Business
Vekt
610 gr
Høyde
234 mm
Bredde
153 mm
Aldersnivå
P, G, 06, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
320