Strategy is becoming more 'open' - more transparent and more
inclusive. Opening Strategy tells the story of how corporate
strategists and strategy consultants have worked since the middle of
the last century to open up the strategy process. First strategic
planning, then strategic management, and now 'open strategy' have all
brought more people into the strategy process and provided more
strategic information, for the benefit of both business and society at
large. Informed by interviews with corporate strategists and
consultants at leading firms such as General Electric and McKinsey &
Co, and drawing on the historical archives of strategy's pioneers,
this book provides vivid insights into the trials and tribulations of
practice change in the strategy profession. Above all, it stresses the
hard work of the little recognized and sometimes eccentric individuals
who have been leaders in practice change. By building on a wide range
of illustrations, covering both successes and failures, the book draws
out general lessons for practice innovation in strategy. Those
studying the topic will be able to set standard strategy techniques in
historical and social context and develop new areas for investigation,
while practising executives and consultants should gain a sense of how
to innovate in strategy - and how not to.
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Produktdetaljer
ISBN
9780192573803
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
OUP Oxford
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter