The organization, processing and representation of knowledge becomes
increasingly important in all scientific and business contexts. This
book focuses on qualitative methods for knowledge organization and
their contributions to knowledge-based issues of marketing management
research. Besides theoretical discussions of different approaches to
and definitions of knowledge and methods for knowledge organization,
several case studies in the field of marketing management are
presented. Questions of research design, adequate choice of
methodologies and practical relevance of the results are addressed.
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Produktdetaljer
ISBN
9780230523111
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
Palgrave Macmillan
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter