Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task.Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
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Presents research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses, including hotels, restaurants, and other tourism areas.
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Produktdetaljer

ISBN
9781799857013
Publisert
2020-12-30
Utgiver
Vendor
Business Science Reference
Høyde
279 mm
Bredde
216 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
357