Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.
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In McLuhan and Baudrillard, Gary Genosko traces McLuhan's influence on one of the most famous gurus of the cultural theory - the French postmodernist thinker, Jean Baudrillard

Introduction 1 Before the letter 2 The end of the book and the beginning of television 3 Mac 4 Massage and semiurgy 5 More McLuhan than McLuhan 6 Galaxies of simulacra

Produktdetaljer

ISBN
9780415190626
Publisert
1999-04-08
Utgiver
Taylor & Francis Ltd
Vekt
300 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
160

Forfatter

Biografisk notat

Gary Genosko is Senior Research Fellow of the McLuhan Program in Culture and Technology at the University of Toronto.